Beyond Me Initiative — 501(c)(3) Nonprofit
Turning inspiration
into action.
Our mission is to use music, media, and artistic expression to awaken and mobilize a generation of selfless leaders who choose to live beyond themselves — transforming communities through intentional service, compassion-driven content, and humanitarian action.
SERVE
Assemble a team of three or more and partner with a local charity that champions a cause you’re passionate about. Transform your shared vision into tangible service.
SHARE
Submit your 2-minute Impact Video at LiveBeyondYou.org. Highlight your work, showcase your charity, and finalize your entry for the $5,000 grant.
NOMINATE
Register your group and charity through our quick online form to get started. You’ve now empowered your organization to compete for a $5,000 impact grant!
WHO WE ARE
A Humanitarian Movement Built at the Intersection of Art & Service
Beyond Me Initiative (BMI) is a 501(c)(3) nonprofit and the humanitarian arm of Beyond Me Entertainment. We were born from a simple question: How do we awaken the humanitarian spirit of people and inspire them to live beyond themselves?
Founded in February 2015 by Watson and Madisyn George, BMI channels the energy of music, media, and storytelling into real, documented community impact. Beyond Me Initiative serves as the strategic architect of community restoration. We believe that lasting change requires a collective effort, which is why we act as the 'bridge' between different community forces that share the same goals but lack a common platform. Our model leverages the expertise of top-tier professional partners, allowing our leadership to focus on the essential labor of fundraising, mission-organizing, and systemic healing. We don't just fund projects; we build the infrastructure—like the Indianapolis Impact Center—that allows diverse partners to work together toward a shared blueprint for local restoration.
The Live Beyond You Service Challenge: Our flagship movement transforms passive listeners into Active Initiators. Through this program, we empower community members to become servant leaders who identify and nominate local nonprofits for grants of up to $5,000, creating a direct pipeline of funding for those on the front lines.
The Indianapolis Impact Center: Our most ambitious initiative to date. We are leading a $10–12M revitalization plan of a former school in Indianapolis, transforming it into a permanent, multi-disciplinary hub for community healing. This center will serve as the physical heart for academic, vocational, and creative empowerment, proving that when we unite our resources, we can restore the very foundations of our community.
Community Impact & Restoration
$100k +
Given to local charities through our LBY Service Challenge
13 +
Years of Experience in the humanitarian field and local community development and impact
2015
Founded
$5k
per grant limit awarded to local charities
OUR CORE VALUES
"We exist at the intersection of art and action."
Creativity as Catalyst
Artistic expression has the power to heal, inspire, and mobilize people toward meaningful action.
Community-Driven
We prioritize local solutions to local problems, trusting communities to lead their own flourishing.
Inspiration to Action
We bridge the gap between feeling moved and actually doing something about it.
Transparency
We operate with full integrity, ensuring resources flow directly to communities that need them most.
Our Origin Story
Born from Haiti's Earthquake. Built for Every Neighborhood.
BMI was born from the aftermath of Haiti's 2010 earthquake, when Watson George, a Haitian-American recording artist, mobilized recording artists and a music group to produce a benefit album that raised over $50,000 for more than a dozen international organizations. Watson personally led a humanitarian trip to Haiti, where those funds helped rebuild schools, orphanages, and communities.
When Watson and Madisyn married, they brought that same spirit to American communities, founding the Beyond Me Initiative in February 2015. The vision was clear: music was moving people, but nothing was directing that energy into action. BMI was created to fill that gap.
Flagship Program
Live Beyond You
Service Challenge
The LBY Service Challenge turns ordinary people into servant leaders. Three steps. Real impact. Your service earns local nonprofits funding of up to $5,000 — no fundraising drives, no bake sales. Just action.
The grant cycle activates once our pool reaches $100,000 — ensuring every selected charity receives meaningful, sustained support. We fund through Beyond Me Entertainment revenue, foundation grants, corporate sponsorships, and community giving.
Watson (center) orchestrating a collaborative 3-on-3 basketball tournament at Hamilton Southeastern (HSE) High School. By uniting students around the Live Beyond You Service Challenge, he transformed a local sporting event into a strategic vehicle for community impact.
Take on the Live Beyond You Service Challenge
Participate in 3 easy steps!
1. SERVE
Assemble 3 or more people and volunteer with a local 501(c)(3) nonprofit. Use CharityNavigator.org to find a vetted organization aligned with your heart.
2. SHARE
Film a 2-minute video of your experience. Show who you served, what you did, and why this cause matters. Authenticity is everything — not production quality.
3. NOMINATE
Upload to LiveBeyondYou.org and complete the nomination form. BMI reviews your submission and sends your charity an RFP for grant consideration.
$100k
Grant Pool Threshold
90 days
Impact Accountability Period
3 +
People Required to Participate (Service Group)
$5k
Max Grant per Charity
"Service to others is the rent you pay for your room here on earth."
— Muhammad Ali
"The best way to find yourself is to lose yourself in the service of others."
-Mahatma Gandhi
What We Do
Our Signature Programs
From community grants to Grammy-style galas, every BMI program is designed to create documented, sustainable change — not vague impact language.
Live Beyond You Service Challenge
Our flagship program turning communities into grant machines for local nonprofits. Serve. Share. Nominate. Grants up to $5,000 per cycle.
90 Days of Impact
Every selected charity enters a 90-day accountability cycle with documented progress reports at 30, 60, and 90 days. Measurable change, not vague outcomes.
Service Day Festival
Four-hour hands-on volunteer events in underserved neighborhoods. Every participant earns a service badge and qualifies for the Harmonizing Hope Experience.
Harmonizing Hope Experience
BMI's flagship annual gala — a Grammy-style awards ceremony honoring grant recipients, volunteer teams, corporate partners, and community leaders.
Corporate CSR Initiatives
Custom Impact Experiences for corporations and institutions with active CSR programs. Connect your team to meaningful service tailored to your values.
LBY Community
A membership community for Initiators committed to a lifestyle of service. Monthly dues fund the grant pool. Exclusive content, updates, and music from Watson Tunez.
The Vision Team
BMI Executive Team
BMI operates as a strategic orchestrator of social impact. While we partner with a network of elite specialists for technical execution, Watson, Madisyn, & Mila lead the mission-critical work of vision casting, coalition building, marketing, and cross-sector coordination to ensure measurable results.
Watson George
Impact Programing & Development
13+ years in visionary leadership and social entrepreneurship. Watson leads BMI's strategic vision, community impact programs, artist relations, corporate partnerships, and brand direction. Born in Haiti — his experience after the 2010 earthquake shaped everything BMI stands for today.
Madisyn George
Grant Distribution & Administration
Madisyn co-leads Beyond Me Initiative with primary responsibility over organizational administration, compliance, financials, grant filings, and internal operations. She serves as the internal steward of BMI's legal and financial health, coordinating directly with accounting and grant writing firms.
Mila Lara
Marketing Operations & Visual Storytelling
Mila co-Leads the operations of Beyond Me Initiative by making sure the stories of the impact we're making are fully documented. She is our lead story teller and crafts the visuals behind the story of every beneficiary and community partner we work with.
Board of Directors
Watson George
Founding Board Member
Madisyn George
Founding Board Member
Manis
Pierre
Founding Board Member
Marianne Brudwick
Founding
Board Member
Max
Louis
Founding Board Member
STRATEGIC PARTNERSHIPS & COLLABORATIONS
Our Impact Metrics
Impact We Measure
Documentation, not assumption. Every grant cycle produces a paper trail. We hold ourselves to the same standard we hold our grant recipients.
Grant Pool Progress
Monthly financial reports from accounting firm
Nominations per Cycle
LiveBeyondYou.org submission tracking data
Charities Funded
Grant award records and RFP documentation
Community Growth
LBY subscription and engagement analytics
90-Day Outcomes
30/60/90-day progress reports from all recipients
Volunteer Hours
Service Day Festival registration data
Corporate Partners
Development Director quarterly report
Media Reach
Marketing agency campaign performance analytics
How to Get Involved
How to Get Involved
You don't need a perfect plan. You need a willing heart and two other people. Here's how to plug in.
1. Take the LBY Challenge
Gather 3+ people, serve a local nonprofit, film your 2-minute video, and nominate them for a grant of up to $5,000. Visit LiveBeyondYou.org to get started.
2. Corporate Partnership
Commission a custom Impact Experience for your team that meets your CSR goals. Sponsor the Harmonizing Hope Experience or the LBY Service Challenge grant cycle.
3. Join the LBY Community
Become a member at LiveBeyondYou.com. Monthly dues fund the grant pool. Access exclusive content, updates, and music. Be part of a lifestyle of service.
4. Support the Impact Center
Connect BMI with foundations, funders, and community leaders whose missions align with the Indianapolis Impact Center. Help us reach our $10–12M goal.
5. Grant Funding Collaboration
Connect BMI with foundations or funders whose mission aligns with ours. Our grant writing firm is actively pursuing partnerships in education, workforce, and arts.
6. Media & Content Partnership
Partner with Beyond Me Entertainment on humanitarian content projects. Music, film, and media that fund the movement while inspiring communities to serve.
Start a Conversation
A 501(c)(3) nonprofit that uses music, media, and art for social impact and community development. Turning inspiration into service — one community at a time.
EIN: 46-5535753 |
Founded Feb. 18, 2015
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© Copyright 2026. Beyond Me Initiative. All Rights Reserved. PO Box 39024, Indianapolis, IN 46239 | 317-644-2161